Our Team

Jim Cantelon
Founder and President

As the founder and President of WOW and Visionledd USA, Jim Cantelon and his wife Kathy have dedicate­d their lives to drawing awareness to the HIV/AIDS crisis in sub-Saharan Africa. Their passion for establishing social justice has encouraged them to call on the Church in North America to become the foundation of hope and healing that Christ has called it to be.

Jim graduated from Central Pentecostal College in 1970 and since then has served on the pastoral staff at several churches across Canada. In 1981, at the invitation of the Israeli government, Jim, Kathy and their three children moved to Israel where they helped pioneer the Jerusalem Christian Assembly, now called King of Kings, which is the largest evangelical congregation in Israel. When they returned to Canada, Jim began serving as the assistant to the President of Crossroads Christian Communications Inc. (CCCI) and helped co-host the daily 100 Huntley Street telecast. In October 1990, Jim was elected to the position of President of Crossroads USA.

Since the beginning of his ministry, Jim has been active in producing and hosting both television and radio talk shows, including “Talk to Me”, “Eye to Eye with Jim Cantelon”, “Truth to Go” and “Challenge” in North America and “Voice of Hope” in South Lebanon. Jim has also written two inspiring books: When God Stood Up – A Christian Response to AIDS in Africa and Theology for Non-Theologians. Today, Jim and Kathy live in Burlington, Ontario. Their three children Todd, Jess and Kate are married with children of their own.

Purchase Theology for Non-Theologians here! 

Richard Brown
Chief Operating Officer

As Chief Operating Officer, Richard Brown is responsible for the overall management of the affairs of WOW. As International Director he is responsible for the identification, development, implementation and maintenance of all programs, projects and partnerships worldwide.

Richard received a graduate degree from the Richard Ivey School of Business at the University of Western Ontario in 1977. His first trip to Africa in 1979 had a profound impact on his worldview. He has a passion to see disadvantaged children given opportunities for future success and to see the lives of the vulnerable transformed.

Rita Prins
Director of Projects and Programs

Rita Prins is the Director of Projects and Programs. Rita seeks to be a voice for the voiceless as she shares widows’ stories with women all across North America. Her desire is to create a connection between women in North America and sub-Saharan Africa through prayer, community sponsorship, WOW mission trips and ministry leadership opportunities. As an ordinary woman equipped with God’s extraordinary love, Rita has committed her life to reaching out to orphans and widows affected by HIV and AIDS.

Growing up in a family that fostered more than 100 children in need helped set in motion a lifelong desire in Rita to reach out to others. Rita’s experience working as a laboratory technologist for 11 years gave her in-depth knowledge about HIV and AIDS, its transmission and the stigma the disease carries within communities affected by it. As a mother of three children, Rita has learned just how important the care and concern of a parent is to a child – especially those orphaned by AIDS in Africa.